Influencer Marketing Metrics
As a Influencer ,we should know the basic things to attract the people or customer when it comes to marketing especially we are doing social media marketing. Engagement Rate: Measures how well the audience interacts with the influencer’s content. It’s calculated as the total number of interactions (likes, comments, shares) divided by the total number of followers, often expressed as a percentage. Reach and Impressions: Reach : The number of unique users who see the influencer’s content. Impressions : The total number of times the content is displayed, regardless of whether it’s clicked or not. Follower Growth: Tracks changes in the influencer’s follower count before, during, and after the campaign. Click-Through Rate: It is nothing but when you click the page that is shared by the influencer then it will direct you to their company's website or landing page. Conversion Rate: The percentage of users who complete a desired action (e.g., making a purchase, signing up for a n...