SENTIMENT ANALYSIS : UNDERSTANDING CONSUMER BEHAVIOUR
Sentiment Analysis: Understanding Consumer Behavior Introduction In today’s digital world, understanding consumer sentiment is crucial for businesses. Sentiment analysis, a powerful tool in natural language processing (NLP), enables companies to gauge public opinion by analyzing text data from various sources, such as social media, reviews, and surveys. What is Sentiment Analysis? Sentiment analysis involves using algorithms to classify text as positive, negative, or neutral. By processing large volumes of data, it helps businesses understand consumer attitudes and emotions towards their products and services. How Sentiment Analysis Works The process combines NLP and machine learning techniques: Rule-Based Methods : Use predefined rules to analyze sentiment. Sentiment Lexicons: Words or phrases are categorized based on their sentiment. Pattern Matching: The system scans text for these words and phrases. Scoring : Each word is assigned a score, ...